Skip to content
OVAL LLC

Logo & Brand Design

Affordable Logo & Brand Identity Design

A new business needs a mark that looks deliberate, a colour palette that works on a screen and in print, and files in the formats every platform asks for. It does not need a twelve-week brand strategy engagement. We do the first thing properly and skip the second until you are big enough to need it.

Starting at

$75 / project

Typical timeline
5–7 business days
Markets
USA & UK
Billing
One-time
See packages

What you get

Outcomes we hold ourselves to

These are the things included in the package scope, and the things you should hold us to.
  • A logo that stays legible at favicon size and on a shopfront
  • A colour palette with accessible contrast, so it works for everyone
  • Every file format you will be asked for, organised and ready
  • A one-page guide so anyone you hire stays consistent

Deliverables

What's included in logo & brand design

Every item below is written into the package scope, so you can check exactly what you paid for.
01

Three logo concepts

Three distinct directions, presented in realistic applications rather than floating on a white page, so you can judge them properly.

02

Final logo suite

Primary mark, stacked and horizontal variants, an icon-only version for avatars and favicons, plus one-colour and reversed versions.

03

Colour and type system

A palette with hex, RGB and CMYK values and checked contrast ratios, plus a font pairing with clear rules on when to use each.

04

All file formats

SVG, PNG with transparency, JPG, PDF and favicon set — organised in folders so you can find what you need without asking.

05

One-page brand guide

Clear spacing, minimum sizes, do-and-don't examples. Short enough that people will actually read it before using your logo.

The process

How the work actually runs

Four steps, no discovery calls, and you always know what happens next.
  1. 01

    1. Brief

    A short questionnaire on what you do, who you serve, and which brands you admire or want to avoid looking like.

  2. 02

    2. Three concepts

    Presented within three to four business days, shown in context so you can see how each would actually feel in use.

  3. 03

    3. Refine

    You pick one direction and we refine it. Two rounds of revisions on the chosen concept are included.

  4. 04

    4. Package and deliver

    Every variant, every format and the brand guide, delivered in an organised folder. Full commercial rights transfer to you.

Buy it

Packages that cover this service

Fixed price, defined scope, stated turnaround. One-time payment with nothing to cancel — or a custom quote from $350 if your project is larger.
Compare all packages

Website SEO Audit

$35one-time

Find out exactly what is holding your site back. Delivered in 3 business days.

Get started

On-Page SEO Setup

$60one-time

The audit, plus we actually do the work. Delivered in 5 business days.

Get started

Landing Page Build

$149one-time

One page, built to turn visitors into enquiries. Delivered in 7 business days.

Get started

5-Page Business Website

$299one-time

A complete small-business site, SEO-ready from day one. Delivered in 14 business days.

Get started

FAQ

Logo & Brand Design: common questions

The questions we get asked most often before an engagement starts.

How much does logo design cost?

$75 for three concepts, two rounds of revisions on your chosen direction, the full file suite and a one-page brand guide. Adding it to a website package brings the total down — ask when you enquire.

Do I own the logo?

Yes. Full commercial rights transfer to you on final payment, including the source files. You can trademark it, print it, and use it however you like without coming back to us.

What if I do not like any of the three concepts?

It happens, usually because the brief was not specific enough. We will do one further round of concepts free, working from a tightened brief. If that still does not land, you can cancel and get a partial refund under our refund policy.

Can you match my existing brand?

Yes — if you have a logo you want to keep, we can build the rest of the system around it, or modernise it while keeping what people already recognise. Tell us what exists and we will say honestly whether it is worth keeping.

Start the conversation

Ready to talk about logo & brand design?

Tell us what you need and we will point you at the right package — or quote it properly if it sits outside them.

  • One-time payment
  • US & UK hours
  • You own everything